You've heard of webinars, but what are they, really? How can a webinar help build your business? Is it very difficult to do? And finally, what options do you have when it comes to webinars? These questions might seem daunting, but webinars are just the latest in a long line of internet communication possibilities that can help your business boom.
What is a webinar? A webinar is a form of web conferencing, where two or more people use the internet to hold a conference of some kind. Normally this includes sitting in front of their computers and conducting live meetings or presentations for everyone who is attending. Entering a webinar is easy - all one needs is a dedicated URL or page, plus a password that is given to all the participants before the webinar is set to begin.
A webinar is typically a one-way event. It consists of the speaker giving a presentation, and includes those who are dropping in to listen at the appointed time. The webinar can include polls and a question and answer session, thus allowing the watchers to participate. It might also include a conference call, where everyone calls into a dedicated number on their speakerphones and listens to the presenter as he or she directs them through an internet site or other online information. A webinar is a real-time way of exchanging ideas, vital information and schedules without requiring the players to meet in a specific, physical place.
Webinars make good use of webcams, VoIP systems or other voice software, and the internet itself. They might offer slide presentations, text chat, and a white board for comments from those watching the webinar. It can also be completely interactive, with files uploaded to a shared folder and opened by those attending the webinar. Often they are recorded for future use.
Now that you understand what webinars are, you might be asking how one could help your business. If you have a product you would like to launch to your dedicated customer base, invite them to a webinar. If you have are offering a service or product information that your potential customers need to know, send them an invitation to a webinar to find out more. You can also converse with customers this way and find out what their problems are, what they would like to see from you in the future, and how you can make your existing product better. Webinars are perfect for brainstorming ideas!
Webinars are often hosted on a dedicated server and charge the presenter for the time used. If you are selling a service or information to your customers, you could pass on the cost by charging a "per seat" fee. Often webinars that offer information, such as a class in a particular field, are justified in charging this fee. Shop around to find a server that hosts a webinar with a low price, but still has the technology you need to create the best webinar for your customers.
Now that you know all about webinars, do you think it's something that would help your business grow?
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